So much of the Internet is about connecting with people but sometimes we spend so much time trying to reach people across the globe that we can forget about our own local community.
There has been a big push toward local focused sites like foursquare, facebook places, and of course Groupon. These sites are all about where you live and how to bring your Internet life and connect it with your real one. But the question remains, how can you harness your own local power?
1. Get involved in your real community:No this is nothing new but I cannot stress the importance of going out and being a part of your industry focused groups. It doesn’t matter where you live, there will always be people who are interested in whatever it is that you are doing, and if there isn’t start one yourself as this will give you credibility and show that you are a self starter.
2. Give back:Giving back to your local community can be a great way to show how much you love where you live, give you great publicity, and just flat out make you feel great. If you are web designer why not design a website for a local nonprofit? A great example is a friend of mine is a visual storyteller (@VoteMikeJones) and he is giving back to Oklahoma City by creating 5commercials5days.com where businesses and nonprofits can be in the running for having a commercial made for their organization or business. This is a great idea because it showcases what he does but also gives back to the community that has made him a success.
In the 2 weeks that people were voting on the businesses he received over 7,500 votes, 12K visits, 24K page views and a local news story. Hows that for some coverage?
3. Locals Only Events:This is a great one for any business. Pick a place and a day and have a party for your local customers. There really isn’t a whole lot to it and it is always a great time. Again this shows that you recognize the people that really support you and that you really appreciate them for their business.
4. Local Opinions:Getting the locals opinions if you are a blogger can be more valuable than you think. There are a ton of big named bloggers who are from New York and California but the fact is that there are 48 other states with all different types of opinions.
A way to get your local community involved would be to set up a section on your blog that is solely dedicated to the “local soup”. This shows that even though you connect with people far and wide, you are still from (insert place here) and that you still care about their opinion because without them you wouldn’t be where you are today (everyone has to start somewhere).
5. Social Networking:Networking events can be great if they have the right mix of people as well as the right agenda. Social Networking allows you to take your local relationships online and build them into something even better. We all know that the power of social media cannot be underestimated, but this also includes connecting with people through social media in your local community as well.
How to local businesses in your community keep their customers engaged and how do you support them?
If you have a Facebook Page that lacks the required amount of Fans you desire, you should read this. Your page is lacking fans either because you are not promoting the page or because what you are offering is not what people need. In whichever way, your aim should be to always increase the number of fans you have for your Facebook Page.
These are some of the things you should do.
1. Place a Link to Your Page on Your Blog or Website.
You can place a link to your fan page on your blog or website either in the area where you also have an RSS button, or at the bottom of your posts, where readers are more likely to engage with you after reading your content.
2. Place a Facebook Page Widget on Your Blog or Website
There are a number of things you can do on your blog itself to increase your Facebook fan base. To do this, you can make use of any of the following Facebook page widgets.
The Fan Box
You can create what is called a “Fan Box”. A Fan Box is a widget that you can display on your blog that shows either your latest updates, pictures of your fans, or both at the same time. On the right hand side of my blog, you can see my personal fan box.
The Share Button
On your blog posts, you can insert a button that will share your post to the friends on Facebook of whoever clicks on it. It’s sort of like the Tweetmeme / Retweet button, which you can see at the top of this post on the left hand side. I have yet to try this out, but I might incorporate it into my next design. As far as this kind of “push-button sharing” is concerned, more people are using Twitter instead of Facebook, at least for now.
All of these Facebook sharing devices/widgets (and more), can be found here on the Facebook Widget Page
3. Place a Link to Your Page in any Forum Signatures You Have.
Make sure to take advantage of your presence on forums related to your niche by placing a link to your Page in your signature, so it’s done automatically for you after each of your posts. Take advantage of html to make a nice looking anchor text (preferably with a call to action), back to your Facebook Page.
4. Include a Link in Any Videos or Guest Posts You Do
Any video you do for your blog or the ones you place on youtube should have a link to your Facebook Fan page. With these, people that watch your videos will readily click on the link and become your fan. Also, guest post should contain a link to your Fan page. This is one of the best way you should incorporate immediately if you have a Fan page and you guest post on other people’s blog.
5. Advertising Your Page on Faceboook.
It does cost money, but you can get highly-targeted followers to your Page and blog/website by advertising your Facebook Page with Facebook. Considering the number of people that comes on Facebook daily looking for friends, they can easily become your Fan through the adverts you place on Facebook. If you need help on how to advertise your page on Facebook, you should read Facebook PPC Marketing. It will help you a lot.
6. Place the link to Your Facebook Page on your Business Cards
When next you are designing your business cards, make it a duty to place the link to your Facebook Page on the business cards. That would grow your Fan base a lot.
7. Tell everyone who cares to listen about Facebook and how they can become a Fan of your page.
These seven keys/points have been proven and they work. You too should deploy them for your Facebook Fan Page and when you start to see results flowing in, do not forget to recommend this post to your friends that may want to create a Facebook page for their business or the businesses they represent.
To this end, if you have more than 3, 000 fans on your Facebook page, I would be glad to know what you did to get that huge amount of Fans. This would also help as many people who reads this post. To do that, you should make use of the comment box provided further below.
To your Facebook Success.
Gertrud Hegelund by Tom Munro...Absolutely gorgeous
Denisa Dvorakova by Jason Schmidt for Vogue Russian Feb 2011
Vogue US’ February issue profiles some of New York’s top designers in an editorial featuring over thirty girls wearing designs from the likes of Donna Karan, Ralph Lauren and Proenza Schouler. Photographed by Mario Testino and styled by Grace Coddington, Julia Saner, Anna de Rijk, Frida Gustavsson, Jac Jagaciak, Kate Somers, Julia Hafstrom, Julia Johansen, Luisa Bianchin, Chantal Stafford-Abobott, Donna Loos, Gwen Loos, Patricia van der Vilet, Mirte Maas and Nimue Smit, Arizona Muse, Jacquelyn Jablonski, Kendra Spears, Karlie Kloss, Joan Smalls, Ajak Deng, Arlenis Sosa, Chanel Iman, Anais Mali, Jourdan Dunn, Sessilee Lopez, Jana Knauerova, Hannah Holman, Britt Maren, Abbey Lee Kershaw, Kasia Struss, So Young Kang, Hyoni Kang, Tao Okamoto, Fei Fei Sun and Ming Xi.
Arizona Muse by Mario Sorrenti