<![CDATA[Viviona | Fashion Manufacturing and Branding - Viviona Blog]]>Wed, 15 Nov 2017 08:12:13 -0800Weebly<![CDATA[Iris Van Herpen 2016]]>Sat, 30 Apr 2016 00:36:08 GMThttp://viviona.com/viviona-blog/iris-van-herpen-2016Image source: Vogue
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<![CDATA[Viviona RTW Designs]]>Wed, 17 Feb 2016 20:57:23 GMThttp://viviona.com/viviona-blog/viviona-rtw-designsPicture
Sneak-peak into our new ready to wear designs. One thing unique about this season is we have the mom and daughter matching outfits. They will add a lot of selling points to your fashion line. We've already have the pattern developed. It's your turn to push them out and let the world know about them.

Please email vivionaw@viviona.com to get more details on our private label services. 

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<![CDATA[Jim Rohn 10 Great Powers]]>Fri, 05 Jun 2015 04:47:08 GMThttp://viviona.com/viviona-blog/jim-rohn-10-great-powers
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<![CDATA[Fall Fashoin Trends]]>Thu, 22 Jan 2015 04:52:17 GMThttp://viviona.com/viviona-blog/fall-fashoin-trends
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<![CDATA[Which Fashion Trade Shows Should You Attend? - by StartupFashion]]>Tue, 05 Aug 2014 17:14:57 GMThttp://viviona.com/viviona-blog/which-fashion-trade-shows-should-you-attend-by-startupfashionPicture
When we talk fashion trade shows, there are two kinds we mean.

First, there are the sourcing trade shows, places where you can source fabrics and trims, attend business seminars, meet factories, sample makers, printers, and all kinds of production focused industry folks. These are shows you attend for free.

Second, there are sales trade shows, places where you can get new wholesale accounts, attend networking events, meet fellow designers, press, boutique owners, and all kinds of sales and marketing focused industry folks.  These are shows you participate in for a cost.

Regardless of which kind of fashion trade shows we’re talkin’, these are places where the business of fashion goes down. Whether sourcing or exhibiting, your attendance at shows is very helpful to the growth of your business.

So here’s a list of fashion tradeshows in 2014.

Fashion Sourcing Trade Shows

DG Expo: DG Expo offers a textile and trimmings exhibit for designers and retailers.  The expo also offers seminars on business growth and textile classes.  The expo hits New York August 5th and 6th, Miami on September 15th and 16th, and San Francisco on November 23rd and 24th.

Texworld USATexworld USA is North America’s largest sourcing event for designers, fabric buyers, and merchandisers consisting of products ranging across the entire spectrum of fabrics.   The next Texworld USA is scheduled for January.

Sourcing at Magic: Sourcing at Magic is a fashion-sourcing event where attendees have access to global resources, and receive insight into trends and information regarding inventive technology and the industry.  It takes place from August 17th to 20th in Las Vegas.

Kingpins: Kingpins offers a tightly selected list of vendors that including denim and sportswear fabric from all over the world. The show happens a various cities, with the next show in Los Angeles from July 29th to 30th.

Indigo/ Premiere Vision: This show brings 125 exhibitors including design studios, bookshops, and trend bureaus while showing designs for prints, embroideries, knits and more.

Fashion Sales Trade Shows

EDITEDIT focuses on presenting established and emerging designers of premium womenswear for both buyers and brands.  EDIT comes to NYC September 14th to 16th.

ENK (Coterie and TMRW): Run by ENK International, Coterie offers a marketplace to connect designers to international retailers.  Coterie is a platform for generating revenue and inspiring trends.  It hits New York September 14th to 16th in NYC.

Capsule: Capsule holds a women’s show from September 12th to 14th in New York and a show in Las Vegas from August 18th to 20th.

Designers and AgentsDesigners & Agents identifies emerging talent and creates connections with designers and buyers.  D&A features brands from around the world that are the influencers of the market.  This show comes to New York from September 13th to 15th and Los Angeles from October 13th to 15th.

COASTCOAST shows come to Miami August 25th to 26th, New York TBD, and Chicago October 20th and 21st.  COAST offers the latest trends and bridges the gap between designers and retailers, while becoming a global tradeshow.

Agenda: With a portfolio of over 1,000 brands, Agenda is the most diverse and fashion trade show in the world.  It comes to New York July 21st to 22nd, Las Vegas from August 18th to 20th and Long Beach TBA.

POOLThe POOL tradeshow is where new items are found for the boutique market for all sorts of retailers.  POOL comes to Las Vegas from August 18th to 20th.


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<![CDATA[12 Best Financial Quotes]]>Tue, 08 Jul 2014 03:19:13 GMThttp://viviona.com/viviona-blog/13-best-financial-quotes
  1. "If you buy the same securities everyone else is buying, you will have the same results as everyone else." - Sir John Templeton
  2. "Buy at the point of maximum pessimism; sell at the point of maximum optimism" - Sir John Templeton
  3. "Only invest in what you understand and at the right price" - Warren Buffett
  4. "Whether socks or stocks, I like buying quality merchandise when it is marked down." - Warren Buffeett
  5. "Information is money" - Nathan Mayer Rothschild
  6. "Look for good companies with bad balance sheets and understand your downside." - Sam Zell
  7. "A depression is for capitalism like a good, cold shower." - Joseph Schumpeter
  8. "Stocks with historically low price/earnings multiples, avoiding companies with hyper-growth and ignoring market forecasts." - Peter Lynch
  9. "All you have to do is buy cheap and sell dear, act with thrift and shrewdness, and be persistent." - Hetty Green
  10. "More people should learn to tell their dollars where to go instead of asking them where they went." - Roger Babson
  11. "Investing is an activity of forecasting the yield over the life of the asset; speculation is the activity of forecasting the psychology of the market." - John Maynard Keynes
  12. "Make saving automatic." - Alicia Munnell
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<![CDATA[How To Avoid Tan Lines while Wearing Cutouts]]>Mon, 07 Jul 2014 15:54:45 GMThttp://viviona.com/viviona-blog/how-to-avoid-tan-lines-while-wearing-cutoutsPicture
One piece swimwear is definitely the trend of this season and more seasons to come.  Not only they give designers more space to work with, but they slim and trim your body really well and portrait a high fashion statement at the same time.  Colleen Hill, associate curator of accessories at the Museum at the Fashion Institute of Technology in New York, says having more fabric to work with than a skimpy bikini allows for a wider range of designs.

Justin O’Shea, buying director of online retailer Mytheresa.com, agrees, citing this season’s sleek details: “They are architectural, adding sex appeal and modernity to this classic swimwear style.

According to Judd Crane, Selfridges’ director of womenswear and accessories: “The definition of swimwear is changing, with the crossover between ready-to-wear and swim collections becoming less defined. A woman who prefers simpler styling is unlikely to be excited by prints or frills as she wants pieces that complement her everyday style.”

Mandeep Kaur Chohan, a London lawyer-turned-fashion designer, has just bought her first one-piece for upcoming pool parties in St Tropez, Paris and elsewhere – a high-necked, zip-front Lisa Marie Fernandez swimsuit from Net-a-Porter.com. “I was looking for something different that no one else would be wearing,” she says. “It fits into my wardrobe, unlike other swim pieces. I can pair it with my full skirts or my new Dolce & Gabbana temple-print skirt and block heels.”

Sam Coon, a London-based PR director, finds that an athletic style fits into her working day, and wears a black Adidas by Stella McCartney swimsuit for her daily swim at London’s Shoreditch House. “The sleeker, sporty design means that I can swim faster and more powerfully in a limited time because there’s less frill, and it makes me feel more focused on the exercise. It’s also smarter in case I bump into people I know. A bikini, with midriff exposed, is not how I want to be seen by clients.”

Yet what about that all-important tan: how can those dreaded lines be avoided? Fernandez suggests, “With zipped pieces, unzip the top and roll down so there won’t be lines on shoulders and arms. For cut-outs, put heavier factor 50 or 60 on the exposed skin. Or alternate [with another costume] to even out the tan.”

However, the tan line can be a badge of honor, according to Bethany Mayer, owner of the Surf Bazaar @ The Surf Lodge in Montauk, which stocks sporty one-pieces from established names and newcomers such as Seea, “because [with tan lines] you look like a cool surfer,” she says.

Article source: http://www.ft.com




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<![CDATA[More News on Private Label]]>Mon, 07 Jul 2014 15:37:14 GMThttp://viviona.com/viviona-blog/more-news-on-private-labelPicture
French beauty retailer Nocibé, which has recently been acquired by Douglas, is widening its basket of private labels, this time with a more premium professional makeup range. The line was developed in collaboration with a makeup artist. All in all, it offers over 220 references and 40 products, and will be available throughout the network as soon as the end of June.

Nocibé launched its own private label in 2012. Two years later, it now offers 1,200 references in bath products, skincare, accessories and makeup. We are turning towards developing more sophisticated products, such as Anti-aging or Artist by Nocibé for makeup, in addition to the essential, initial and more basic range,” Maylis Grand explains. “This range offers really good value for money, and to achieve this, we chose to work with an Italian supplier: products made in Italy are matchless in terms of makeup formulation,” she adds.

Apart from its 465 sales outlets (almost 600 after Douglas’s takeover), Nocibé also banks on Bellista by Nocibé, its future network exclusively dedicated to private labels, two stores of which are currently under test in Leers and Evry. This specific channel should spread out over the year, as the visual identity of Nocibé sales outlets is being redesigned and standardized.

With this new professional makeup line, Nocibé intends to increase its store traffic. “Nocibé is a perfume network above all, which means people come to visit us three times a year on average, therefore we still have many people to target”, Maylis Grand explains.




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<![CDATA[Private Label is the Future in Europe]]>Mon, 07 Jul 2014 15:31:58 GMThttp://viviona.com/viviona-blog/private-label-is-the-future-in-europe

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Europe Private Label brand sales exceeded branded products sales in Europe in 2013, according to Roisin O’Sullivan of Bord Bia’s Madrid office.

She said that in Spain alone, private label products were the most sold of all products in the last year.

O’Sullivan said revenues in value of Private Label products in the five major European markets (UK, Germany, France, Italy and Spain) surpassed that achieved by national brands in 2013, according to the latest data publicised by Nielsen and gathered by Trace One in the recent PLMA trade show in Amsterdam in May.

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<![CDATA[How to Start a Fashion Boutique?]]>Thu, 15 May 2014 15:02:48 GMThttp://viviona.com/viviona-blog/how-to-start-a-fashion-boutique]]>