In 2011 the number of daily unique visitors on Taobao reached 120 million – an increase of 120% from 2010. According to the report, 2,358 pieces of clothing are sold every minute on Taobao – the total length of all clothing sold is equivalent to a roundtrip from the earth to the moon. Other items sold on Taobao in 2011 include home electronics (310 million), personal accessories (130 million) and toys (83.64 million).
Interestingly, Taobao users are gradually adopting new technologies to purchase goods. In 2011 the number of mobile transactions increased six times year-over-year reaching 10.8 billion yuan, with average daily transactions of 200 million yuan.
Marketers in particular should keep an eye on the growing number of branded Taobao Tian Mao (formerly called Tmall) stores that have emerged. Companies across a wide-range of industries are turning to Taobao to serve Chinese consumers rather than investing in their own independent online stores. See a few examples below:
- Cosmetics & Beauty: L’Oreal, Olay
- Clothing & Accessories: Gap, Ray-Ban
- Consumer Electronics: Samsung, Microsoft, Toshiba, Philips, HP, Motorola, Dell
- Automotive: Chevrolet