Justin O’Shea, buying director of online retailer Mytheresa.com, agrees, citing this season’s sleek details: “They are architectural, adding sex appeal and modernity to this classic swimwear style.
According to Judd Crane, Selfridges’ director of womenswear and accessories: “The definition of swimwear is changing, with the crossover between ready-to-wear and swim collections becoming less defined. A woman who prefers simpler styling is unlikely to be excited by prints or frills as she wants pieces that complement her everyday style.”
Mandeep Kaur Chohan, a London lawyer-turned-fashion designer, has just bought her first one-piece for upcoming pool parties in St Tropez, Paris and elsewhere – a high-necked, zip-front Lisa Marie Fernandez swimsuit from Net-a-Porter.com. “I was looking for something different that no one else would be wearing,” she says. “It fits into my wardrobe, unlike other swim pieces. I can pair it with my full skirts or my new Dolce & Gabbana temple-print skirt and block heels.”
Sam Coon, a London-based PR director, finds that an athletic style fits into her working day, and wears a black Adidas by Stella McCartney swimsuit for her daily swim at London’s Shoreditch House. “The sleeker, sporty design means that I can swim faster and more powerfully in a limited time because there’s less frill, and it makes me feel more focused on the exercise. It’s also smarter in case I bump into people I know. A bikini, with midriff exposed, is not how I want to be seen by clients.”
Yet what about that all-important tan: how can those dreaded lines be avoided? Fernandez suggests, “With zipped pieces, unzip the top and roll down so there won’t be lines on shoulders and arms. For cut-outs, put heavier factor 50 or 60 on the exposed skin. Or alternate [with another costume] to even out the tan.”
However, the tan line can be a badge of honor, according to Bethany Mayer, owner of the Surf Bazaar @ The Surf Lodge in Montauk, which stocks sporty one-pieces from established names and newcomers such as Seea, “because [with tan lines] you look like a cool surfer,” she says.
Article source: http://www.ft.com